harmless harvest:
train naturally
Client: Harmless Harvest Coconut Water
the challenge: place harmless harvest out of the healthy drink aisle and into the aisle of the sports drinks. how do preserve the health-oriented ethos of the brand and use it as leverage over our target competitors?
the idea: Create a series of print ads around the concept of healthy electrolytes. Make a direct association between healthy living, and the natural freshness of the coconuts. Harmless Harvest prides itself on the sustainable source of its fruit, without compromising its freshness or flavor. The coconut water is pink in color through its natural oxidation. the goal was to convey all of these aspects in kinetic action.
ADDITIONAL EXECUTIONAL IDEAS
In selected gyms across the U.S., coconut water fountains will be installed with Harmless Harvest Coconut water.
Through the HH app, Participants will be able to log in to their workout sessions and get rewarded in real-time.
CREDITS
ART DIRECTION | MARTIN HIDALGO
COPYWRITING | MARTIN HIDALGO
PHOTOGRAPHER | MARTIN HIDALGO
