AUBI & RAMSA: nothing good ever happens before midnight
Miami Silver ADDY
Integrated Brand Identity Campaign
Integrated Brand Identity Campaign
District 4 Gold ADDY
Integrated Brand Identity Campaign
Integrated Brand Identity Campaign
District 4 silver ADDY
ad campaign
ad campaign
Client: aubi & ramsa
THE CHALLENGE: Aubi & Ramsa is a Miami-based brand of ultra-premium, wine- and spirit-infused ice cream. The goal of the campaign was to expand the brand beyond the ice-cream aisle and reposition it alongside premium spirits without losing its sense of indulgence and play.
THE IDEA: "Nothing Good Ever Happens Before Midnight" reframes ice cream as a nighttime indulgence. By shifting ice cream from a child-centered, daytime treat to a product meant to be enjoyed after dark, the campaign elevates the product by bringing maturity, sensuality, and mischief to a traditionally innocent space. all the while preserving the looseness and fun of a liquor brand.
"Speakeasy"
Aubi & Ramsa would create these secret pop-ups or “speakeasies” in cool, hidden, and bohemian hot spots in different target cities such as New York, and Miami. Some possible locations include the Museum of Ice Cream or bookstores/coffee shops such as Books & Books in Miami or Housing Works in NYC. This promotional activation would emphasize Aubi & Ramsa’s “hidden gem” persona.
credits
creative director | giovanni aprigliano
associate creative director | chantal chalita
art director & photographer | martin hidalgo
copywriter | martin hidalgo
social media strategy | arleigh curry
