AUBI & RAMSA: the night ends and begins with you
Miami Silver ADDY
Integrated Brand Identity Campaign
Integrated Brand Identity Campaign
District 4 Gold ADDY
Integrated Brand Identity Campaign
Integrated Brand Identity Campaign
District 4 silver ADDY
ad campaign
ad campaign
Client: aubi & ramsa
THE CHALLENGE: Aubi & Ramsa is a Miami-based brand of ultra-premium wine and spirit-infused ice cream. the purpose of the campaign was to expand the brand beyond the confines of a niche ice-cream brand. Aubi & ramsa is not for the ice cream isles. It's for the liquor section.
THE IDEA: create an association between the product and long intrepid nights. at the height of the quarantine, we wanted to settle on a compromise: a late-night drink as you will, as you settle back in after an amazing night. UNDER THIS LIGHT, WE REINTRODUCE THIS LIQUOR ICE CREAM AS SOMETHING MORE THAN AN ICE CREAM. THE RUSH OF TRYING SOMETHING NEW.
We targeted airports as they are the point of entry to the beginning of a journey or the return back home.
"Speakeasy"
Aubi & Ramsa would create these secret pop-ups or “speakeasies” in cool, hidden, and bohemian hot spots in different target cities such as New York, and Miami. Some possible locations include the Museum of Ice Cream or bookstores/coffee shops such as Books & Books in Miami or Housing Works in NYC. This promotional activation would emphasize Aubi & Ramsa’s “hidden gem” persona.
credits
creative director | giovanni aprigliano
associate creative director | chantal chalita
art director & photographer | martin hidalgo
copywriter | talon smith
social media strategy | arleigh curry
