NYC HEALTH: IT AFFECTS EVERYONE
Client: nyc health X SPOTIFY
THE CHALLENGE: Ignite a viral conservation about drug use and its effects on the individual and on society at large.
THE IDEA: ON July 26, the international day against drug abuse, Spotify will change for a day, the album covers of some of the most popular musicians to have succumbed to drug abuse. Some of these include Malcolm mccain (mac cormick), jarad anthony higgins (juice wrld), Gustav Elijah Åhr (lil peep), among others. by using their real names, instead of their artistic names, do we remove their idolized personas for a moment, in order to bring it back to the concept that drug abuse "affects everyone".
through the link, people will be able to seek help for themselves or for their loved ones. additionally, the aim is to have an open discussion as a society as to the dangers and societal impact of drug abuse as a whole.
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pROCESS
