Zara: nature is in us
Client: Zara
THE CHALLENGE: CREATE A CAMPAIGN THAT HIGHLIGHTS ZARA'S NEW SUSTAINABILITY EFFORTS AND CREATES EXPOSURE FOR THE NEW NATURE-THEMED COLLECTION.
THE IDEA: by drawing inspiration from the flowers, plants, and succulents of the Pine Shore Pineland Preserve, IN MIAMI, FLORIDA, we created the campaign “NATURE IS IN US”. by DRAWING A TANGENT BETWEEN the diversity of nature, AND THE DIVERSITY OF human beings, WE CRAFTed A STORY THAT SYNERGISES THE BRAND WITH THE SOUL OF THE FOREST.
BEHIND THE SCENES
credits
Director | Martin Hidalgo
photographer | martin hidalgo
producer | dana feeney, martin hidalgo
talent | kemi oyeneye , aaron paul, desiree walker, adel azibi, shae
cinematographer | jack malone
art direction | alex kelly
key grip | reese pitts
assistant camera man | jack vandermolden
assistant director | morgan hock
best boy | jared korotkin
production assistants | cameron tavakoly, geethika kataru, peter la fata
sound design | emmanuel ariosa
behind the scenes | summer ward
