Do the green thing app
Client: Do The GREEN THING - IN COLLABORATION WITH Katee Hui & Ashley Johnson (PENTAGRAM)
THE CHALLENGE: "Develop a response that not only raises awareness of the polluting effects of the fashion industry but also drives change. Many retailers are already spreading messages about vintage/rewear/recycle, but how can your idea go further? How can you change a culture where fashion is so iconic, and aspirational, but still be ethical and sustainable?"
THE IDEA: create an app that introduces the concept of longevity in the consumer's buying decision. clothes today don't last as long as they used to. this, in turn, increases consumption and produces larger carbon footprints. by making better options available through our app, customers can interact and educate themselves about better alternatives through the gamification of a money-incentive process.
tag design - the objective here was to use every touchpoint as a vehicle to bring awareness.
credits
creatives | martin hidalgo & jacob bolling
art direction | martin hidalgo & jacob bolling
copy | martin hidalgo
ux design | Jacob bolling
editing | martin hidalgo
